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By The Sea Collection
2019's collection is inspired by life on the Mediterranean Sea. living by the sea affects one's life style very much. My city -Tel-Aviv is on the beach. Summers here are long and hot this of course effects also how people dress and carry themselves. Dressing here is more at ease, laid-back and different from other places because of the mixed cultures and informality which is embedded in our culture. I was looking at paintings of Spanish painter Joaquin Sorolla who painted various scenes on the Mediterranean Sea and captured the strong light in a perfect manner. I also looked at historical photographs by Zoltan Kluger from the port of Haifa and beaches of Tel Aviv, also capturing the same strong light and very similar scenes. All countries on the Mediterranean Sea share a common life style and I loved to find this similarity depicted in art. The sea is a strong force and I am grateful its part of my day to day life. Just knowing I have this escape around the corner makes me happy.
Photography: Dudi Hasson
Styling : Noa Nozik & Noa Rennart
Hair & Makeup: Nirit Hirschmann
Models: Elian Bar, Tor Vardimon, Rom Hirschmann

Read More
2019's collection is inspired by life on the Mediterranean Sea. living by the sea affects one's life style very much. My city -Tel-Aviv is on the beach. Summers here are long and hot this of course effects also how people dress and carry themselves. Dressing here is more at ease, laid-back and different from other places because of the mixed cultures and informality which is embedded in our culture. I was looking at paintings of Spanish painter Joaquin Sorolla who painted various scenes on the Mediterranean Sea and captured the strong light in a perfect manner. I also looked at historical photographs by Zoltan Kluger from the port of Haifa and beaches of Tel Aviv, also capturing the same strong light and very similar scenes. All countries on the Mediterranean Sea share a common life style and I loved to find this similarity depicted in art. The sea is a strong force and I am grateful its part of my day to day life. Just knowing I have this escape around the corner makes me happy.
Photography: Dudi Hasson
Styling : Noa Nozik & Noa Rennart
Hair & Makeup: Nirit Hirschmann
Models: Elian Bar, Tor Vardimon, Rom Hirschmann
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